Ex-Navy SEAL murder suspect had been in mental hospital

FORT WORTH, TexasThe Iraq War veteran charged with killing a former Navy SEAL sniper and his friend on a Texas shooting range had been taken to a mental hospital twice in the past five months and told authorities that he was suffering from post-traumatic stress disorder, police records show.

Eddie Ray Routh, 25, also told his sister and brother-in-law after the shootings that he "traded his soul for a new truck," according to an Erath County arrest warrant affidavit obtained by WFAA-TV. Police said that Routh was driving the truck of victim and ex-Navy SEAL Chris Kyle at the time of arrest.

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Top SEAL sniper allegedly murdered by fellow vet

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Ex-Marine suspected of killing ex-Navy SEAL on suicide watch

Routh is charged with one count of capital murder and two counts of murder in the shooting deaths of Kyle, author of the best-selling book "American Sniper," and his friend Chad Littlefield at a shooting range Saturday in Glen Rose. He is on suicide watch in the Erath County Jail, where he's being held on $3 million bond, Sheriff Tommy Bryant said.

Routh, a member of the Marines Corps Reserve, was first taken to a mental hospital on Sept. 2 after he threatened to kill his family and himself, according to police records in Lancaster, where Routh lives. Authorities found Routh walking nearby with no shirt and no shoes, and smelling of alcohol. Routh told authorities he was a Marine veteran who was suffering from post-traumatic stress disorder.

"Eddie stated he was hurting and that his family does not understand what he has been through," the report said.

Routh's mother told police that her son had been drinking and became upset when his father said he was going to sell his gun. She said Routh began arguing with them and said he was going to "blow his brains out."

Police took Routh to Green Oaks Hospital for psychiatric care.

Dallas police records show Routh was taken back to the same mental hospital in mid-January after a woman called police and said she feared for Routh's safety.

Green Oaks will not release patient information, citing privacy laws. Most people brought by police to the hospital are required to stay at least 48 hours.

In May, Routh's mother reported a burglary that included nine pill bottles and her son was involved, according to a Lancaster police report. No other details were available.

Authorities say Routh, Kyle and Littlefield arrived at the sprawling Rough Creek Lodge at about 3:15 p.m. Saturday, and a hunting guide called 911 about two hours later after discovering the bodies. Kyle and Littlefield were shot multiple times, and numerous guns were at the scene, according to the affidavit.

In this April 6, 2012, photo, former Navy SEAL and author of the book American Sniper, Chris Kyle poses in Midlothian, Texas.

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Paul Moseley

After leaving the Navy, Kyle quickly found a way to maintain contact with his fellow veterans and pass on what had helped him work through his own struggles. By late 2011, he filed the paperwork to establish the nonprofit FITCO Cares, which received its nonprofit status the following spring, said FITCO director Travis Cox.

Routh drove to his sister's house, and told her that he killed two people and that he planned to drive to Oklahoma to evade Texas authorities, the affidavit said. Routh's sister then called police, and he was arrested after a short police pursuit in Lancaster.

Jailers used a stun gun on Routh on Sunday night after he appeared ready to assault them when they entered his cell after he refused to return his food tray, the sheriff said. Then they put Routh in a chair that restrains his arms and legs in his solitary confinement cell, Bryant said.

Bryant said Routh has an attorney but hasn't met with him at the jail in Stephenville, about 75 miles southwest of Fort Worth.

Attempts by The Associated Press to reach Routh's mother and sister were unsuccessful Monday.

Sundae Hughes, an aunt of Routh's, said she watched him grow up but hasn't seen him since his high school graduation in 2006. Hughes was in disbelief that her nephew could be involved in such an incident.

"He has a kind heart (and was) someone willing to jump in and help, no matter what it was," she said.

Routh joined the Marines in 2006 and rose to the rank of corporal in 2010. His military specialty was small-arms technician, commonly known as an armorer. He had been stationed at Camp Lejeune, N.C., and served in Iraq from 2007-08 and in the Haiti disaster relief mission in 2010.

He is now in the individual ready reserve. He could be called to duty, but it's uncommon unless he volunteers, 1st Lt. Dominic Pitrone of the Marine Forces Services public affairs office said.

Travis Cox, director of FITCO Cares — the nonprofit that Kyle set up to give in-home fitness equipment to physically and emotionally wounded veterans — said he believes that Kyle and Littlefield were helping Routh work through PTSD.

Cox didn't know how Routh and Kyle knew each other. He said the shooting range event was not a FITCO session.

Kyle, 38, left the Navy in 2009 after four tours of duty in Iraq, where he earned a reputation as one of the military's most lethal snipers. "American Sniper" was the No. 3 seller of paperbacks and hardcovers on Amazon as of Monday, and the hardcover was out of stock.

Kyle was so deadly accurate in combat that insurgents in Iraq put a $20,000 bounty on his head and dubbed him "The Devil of Ramadi." But to fellow SEALs like Rorke Denver, he was known as "The Legend." Denver told CBS News, "We were aware early on in that deployment that something special, for lack of a better term, was unfolding."

Littlefield, 35, was Kyle's friend, neighbor and "workout buddy," and also volunteered his time to work with veterans, Cox said.

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Sarai Sierra's 2 Young Boys Don't Know Mom's Dead

The two young sons of slain New York mom Sarai Sierra are under the impression that their father has gone to Turkey to bring their mother home - alive.

Sierra, whose battered body was found near a highway in Istanbul over the weekend, was the mother of two boys aged 9 and 11.

Steven Sierra, who went to Istanbul in search of his wife after she disappeared nearly two weeks ago, told his children that he was going to Turkey to bring their mom home.

"The father will be speaking to them and it's something that's going to be hard and he's going to be talking to them when he comes back," Betsy Jimenez, the mother of Sarai Sierra, said today during a family news conference.

State Representative Michael Grimm said Steven Sierra's biggest concern is telling his children that mom's not coming home.

"It's going to be the hardest thing he's ever going to have to do in his life," said Grimm, who added that the Staten Island family isn't sure when Steven Sierra will be able to bring home his wife's body.

An autopsy was completed Sunday on Sarai Sierra, 33, but results aren't expected for three months. Turkish officials however said she was killed by at least one fatal blow to her head.

A casket holding the Staten Island mother was carried through alleyways lined with spice and food stalls to a church, where the casket remained on Monday.

Turkish police hope DNA samples from 21 people being questioned in the case will be key to finding the perpetrators, the Associated Press reported, according to state run media.

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Earlier this week, it was also reported that Turkish police are speaking to a local man who was supposed to meet Sierra the day she disappeared, but he said she never showed.

After an intense search for Sierra that lasted nearly two weeks, her body was found Saturday near the ruins of some ancient city walls and a highway. Sierra was wearing the same outfit she was seen wearing on surveillance footage taken at a food court and on a street the day she vanished, Istanbul Police Chief Huseyin Capkin said.

Sierra's body was taken to a morgue, Capkin said, and was identified by her husband.

It did not appear she had been raped or was involved in any espionage or trafficking, Capkin said.

Betsy Jimenez said Monday that her family has many unanswered questions such as what happened to her daughter after she left her hotel room to go and take photographs of a famous bridge.

"They're still investigating so they might think it might be a robbery, but they're not sure," said Jimenez.

Sierra, who had traveled to Istanbul on Jan. 7 to practice her photography hobby, was last heard from on Jan. 21, the day she was due to board a flight home to New York City.

Dennis Jimenez, Sierra's father, told reporters Monday that he didn't want her to go on the trip.

"I didn't want her to go. But, she wanted to go because this was an opportunity for her to sightsee and pursue her photography hobby because Turkey was a land rich with culture and ancient history and she was fascinated with that," said Jimenez.

While in Istanbul, Sierra would Skype with her family and friends daily, telling them about how amazing the culture was.

Sierra's best friend Maggie Rodriguez told ABC News that she was forced to pull out of the trip at the last minute because she couldn't afford it. That's why Sierra traveled alone.

Her husband, Steven Sierra, and brother, David Jimenez, traveled to Istanbul last Sunday to meet with American and Turkish officials and push the search forward.

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Syrian opposition chief says offers Assad peaceful exit

BEIRUT (Reuters) - Syrian opposition leader Moaz Alkhatib urged Syrian President Bashar al-Assad's government on Monday to start talks for its departure from power and save the country from greater ruin after almost two years of bloodshed.

Seeking to step up pressure on Assad to respond to his offer of talks - which dismayed some in his own opposition coalition, Alkhatib said he would be ready to meet the president's deputy.

"I ask the regime to send Farouq al-Shara - if it accepts the idea - and we can sit with him," he said, referring to Syria's vice president who has implicitly distanced himself from Assad's crackdown on mass unrest that became an armed revolt.

Speaking after meeting senior Russian, U.S. and Iranian officials, Alkhatib said none of them had an answer to the 22-month-old crisis and Syrians must solve it themselves.

"The issue is now in the state's court...to accept negotiations for departure, with fewer losses," the Syrian National Coalition leader told Al Arabiya television.

The moderate Islamist preacher announced last week he was prepared to talk to Assad's representatives. Although he set several conditions, the move broke a taboo on opposition contacts with Damascus and angered many in its ranks who insist on Assad's departure as a precondition for negotiation.

Alkhatib said it was not "treachery" to seek dialogue to end a conflict in which more than 60,000 people have been killed, 700,000 have been driven from their country and millions more are homeless and hungry.

"The regime must take a clear stand (on dialogue) and we say we will extend our hand for the interest of people and to help the regime leave peacefully," he said in separate comments to Al Jazeera television.

Assad announced last month what he said were plans for reconciliation talks to end the violence but - in a speech described by U.N. Syria envoy Lakhdar Brahimi as narrow and uncompromising - he said there would be no dialogue with people he called traitors or "puppets made by the West".

Syria's defense minister said the army had proved it would not be defeated in its confrontation with rebels but declined to say whether it would respond to an Israeli air strike last week.

Security sources said the Israelis bombed a convoy of arms destined for Assad's ally Hezbollah, a sworn enemy of Israel, in neighboring Lebanon. Syria said the attack struck vehicles and buildings at a military research center near Lebanon's border.

Syria's uprising erupted in March 2011 with largely peaceful protests, escalating into a civil war pitting mainly Sunni Muslim rebels against Assad, who is from Syria's Alawite minority. His family has ruled Syria for 42 years.

ANGER AT IRAN

The violence has divided major powers, with Russia and China blocking U.N. Security Council draft resolutions backed by the United States, European Union and Sunni Muslim Gulf Arab states that could have led to U.N. sanctions isolating Assad. Shi'ite Iran has remained his strongest regional supporter.

Alkhatib met Iranian Foreign Minister Ali Akbar Salehi, Russian Foreign Minister Sergei Lavrov and U.S. Vice President Joe Biden at a security conference in Germany at the weekend.

"Iran's stance is unacceptable and I mentioned to the foreign minister that we are very angry with Iran's support for the regime," Alkhatib said.

He said he asked Salehi to pass on his offer of negotiations - based on the acceptance of the Assad government's departure - to Damascus. The two men also discussed the need to prevent Syria's crisis spreading into a regional conflict between Sunni and Shi'ite Muslims, he said.

"We will find a solution, there are many keys. If the regime wants to solve (the crisis), it can take part in it. If it wants to get out and get the people out of this crisis, we will all work together for the interest of the people and the departure of the regime."

One proposal under discussion was the formation of a transitional government, Alkhatib said, without specifying how he thought that could come about. World powers agreed a similar formula seven months ago but then disagreed over whether that could allow Assad to stay on as head of state.

Activists reported clashes between the army and rebel fighters to the east of Damascus on Monday and heavy shelling of rebel-held areas of the central city of Homs. The Jobar neighborhood, on the southwestern edge of Homs, was hit by more than 100 rockets on Monday morning, an opposition activist said.

The Syrian Observatory for Human Rights said at least 90 people were killed by dusk on Monday.

It said 180 people were killed across the country on Sunday, including 114 rebel fighters and soldiers. Sunday's death toll included 28 people killed in the bombardment of a building in the Ansari district of the northern city of Aleppo.

Assad has described the rebels as foreign-backed Islamist terrorists and said a precondition for any solution is that Turkey and Sunni-ruled Gulf Arab states stop funding, sheltering and arming his foes.

The majority of the insurgents are Islamists but those affiliated with al Qaeda are smaller in number, although their influence is growing. For that reason, Western states have been loath to arm the rebels despite their calls for Assad's ouster.

Rebels and activists say that Iran and the Lebanese Shi'ite militant movement Hezbollah have sent fighters to reinforce Assad's army - an accusation that both deny.

ECONOMIC SUPPORT

"The army of Syria is big enough, they do not need fighters from outside," Iran's Salehi said in Berlin on Monday.

"We are giving them economic support, we are sending gasoline, we are sending wheat. We are trying to send electricity to them through Iraq; we have not been successful."

Iranian President Mahmoud Ahmadinejad said later on Monday that Syria's crisis could not be solved by military means and he called for a national accord leading to elections.

"War is not the solution...A government that rules through war - its work will be very difficult. A sectarian war should not be launched in Syria," he told Al Mayadeen television.

"We believe that (deciding) whoever stays or goes is the right of the Syrian people. How can we interfere in that? We must strive to achieve national understanding, and free elections."

Another Iranian official, speaking in Damascus after talks with Assad, said Israel would regret an air strike against Syria last week, without spelling out whether Iran or its ally planned a military response.

Salehi, Russian Foreign Minister Sergei Lavrov and U.S. Vice President Joe Biden all met Alkhatib in Munich at the weekend and portrayed his willingness to talk with Syrian authorities as a major step towards resolving the war.

But Alkhatib is under pressure from other members of the exiled leadership in Cairo for saying he would be willing to talk to Assad. Walid al-Bunni, a member of the Coalition's 12-member politburo, dismissed Alkhatib's meeting with Salehi.

"It was unsuccessful. The Iranians are unprepared to do anything that could help the causes of the Syrian Revolution," Bunni, a former political prisoner, told Reuters from Budapest.

(Additional reporting by Yeganeh Torbati in Dubai and Stephen Brown in Berlin; Editing by Mark Heinrich)

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N. Korea video shows US city under attack

SEOUL: North Korea, poised to conduct a nuclear test any day now, has posted a video on YouTube depicting a US city resembling New York engulfed in flames after an apparent missile attack.

The footage was uploaded Saturday by the North's official website, Uriminzokkiri, which distributes news and propaganda from the state media.

The video is shot as a dream sequence, with a young man seeing himself on board a North Korean space shuttle launched into orbit by the same type of rocket Pyongyang successfully tested in December.

As the shuttle circles the globe -- to the tune of "We Are the World" -- the video zooms in on countries below, including a joyfully re-unified Korea.

In contrast, the focus then switches to a city -- shrouded in the US flag -- under apparent missile attack with its skyscrapers, including what appears to be the Empire State Building, either on fire or in ruins.

"Somewhere in the United States, black clouds of smoke are billowing," runs the caption across the screen.

"It seems that the nest of wickedness is ablaze with the fire started by itself," it added.

The video ends with the young man concluding that his dream will "surely come true".

"Despite all kinds of attempts by imperialists to isolate and crush us... never will anyone be able to stop the people marching toward a final victory," it said.

The North is expected to conduct its nuclear test as a defiant response to UN sanctions imposed after its December rocket launch.

-AFP/gn

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Microsoft and Huawei debut Windows Phone for Africa

New Huawei Windows Phone, called Huawei 4Afrika, to be introduced in Africa.

(Credit:
Microsoft)

Microsoft and Huawei announced today that they're partnering to bring a new Windows Phone to Africa. The two companies are targeting the continent, which is one of the fastest growing technology markets in the world but has seen few smartphones to date and whose majority of users still rely on feature phones.

"We believe there has never been a better time to invest in Africa and that access to technology -- particularly cloud services and smart devices -- can and will serve as a great accelerator for African competitiveness," president of Microsoft International Jean-Philippe Courtois said today in a statement.

Dubbed Huawei 4Afrika, the smartphone will be the first in a series of devices being created for the region. The phone is expected to roll out in Angola, Egypt, Ivory Coast, Kenya, Morocco, Nigeria, and South Africa later this month.

Microsoft is focusing on Africa and it's population of more than 1 billion to get a stronger hold on the smartphone market. The company said that more than 90 percent of all the phones sold in Kenya and Nigeria are feature phones. Besides Huawei, Microsoft has also worked with HTC, Samsung, and Nokia in developing Windows Phone devices for the continent.

Huawei 4Afrika is similar to the Ascent W1, which Huawei debuted at CES. It has a 4-inch 480 x 800 display, dual-core 1.2 GHz Snapdragon processor, front- and rear-facing cameras, and 4GB of internal storage. The device is available in blue, red, black, and white. It comes preloaded with custom apps made by African developers for local consumers.

Besides giving users access to apps, the smartphone is also expected to be one of the primary ways that people will be able to access the Internet. The smartphone is intended for middle-income users, such as students, small-business owners, and developers. According to The New York Times, it will cost $150.

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8 dead in 3-vehicle tour bus crash in Calif.: Highway Patrol

YUCAIPA, Calif. The California Highway Patrol says eight people were killed in a collision involving a tour bus and two other vehicles.

CHP Officer Mario Lopez says eight are confirmed dead and many more are injured in the mountain highway crash about 80 miles east of Los Angeles, near the town of Forest Falls.

Lopez says the collision included the tour bus, a pickup truck pulling a trailer and a sedan.

CBS station KCBS in L.A. puts cites a spokesperson for Caltrans as saying the bus originated from Tijuana, and the accident occurred in Mentone.

The station says at least two passengers were said to be trapped in the wreckage.

KCBS says the crash involved a wrong-way driver, believed to be in the pickup truck.

Unconfirmed reports said at least three fatalities were from the pickup and five from the bus.

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Ravens Defeat 49ers in Historic, Unusual Super Bowl

The Baltimore Ravens emerged Super Bowl champions after one of the strangest and most incredible Super Bowl games in recent memory.

It's the second championship for the Ravens, who pulled out a 34-31 win over the San Francisco 49ers at the Superdome in New Orleans.

The Super Bowl is the biggest spectacle in American sports, and each year becomes the most watched television event in history. This year, Jennifer Hudson kicked things off with a touching performance of "America the Beautiful" with a choir of students from Sandy Hook Elementary School.

Alicia Keys accompanied herself on the piano for a long, jazzy rendition of the national anthem, before the coin toss which resulted in San Francisco receiving to start the first half.

Although the game looked at one point like it was going to be a completely unexpected blow-out, with the Ravens leading 28-6 at the beginning of the 3rd quarter, the 49ers got some unusual help that turned the showdown into a much more exciting battle.

About a third of the way into the 3rd quarter, right after a record-tying Ravens rushing touchdown, the power went out at the Superdome, knocking the lights and air conditioning out in the indoor stadium. The crowd of more than 71,000 strong, along with a lot of antsy players, coaches, and staff waited for 34 minutes for the power to fully come back on and the game to resume.

Chris Graythen/Getty Images

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In a statement, the NFL said authorities were "investigating the cause of the power outage," and law enforcement sources told ABC News it was just an issue with the building.

That didn't stop many people on Twitter from jokingly blaming Beyonce, the energetic halftime performer who surprisingly reunited shortly with her former band Destiny's Child, for shutting down the power. After her performance, even her husband Jay-Z got in on it, tweeting "Lights out!!! Any questions??"

VIDEO: Super Bowl 2013: Beyonce Rocks the Halftime Show

The 49ers quickly followed the long delay with a touchdown, getting themselves right back into the game. Then just a few minutes later, they found themselves in the end zone again, and it appeared the power outage had flipped the momentum towards the 49ers.

With a score of 31-29 with more than 7 minutes left in the game, San Francisco looked poised to make the biggest comeback in Super Bowl history, but the team, trying for its 6th title, wasn't able to overcome the Ravens lead.

Baltimore was able to run out the clock, and the game ended with a final score of 34-31. Purple and gold confetti fell as the Ravens rushed onto the field and celebrated -- with some colorful language from quarterback Joe Flacco audible on the live broadcast, who was caught saying, "f***ing awesome" on CBS' cameras.

The game was already historic thanks to the match-up for John and Jim Harbaugh, the first head coach brothers to ever face each other on football's biggest stage. It was also the final game for the future Hall of Fame linebacker Ray Lewis, who is, as of the conclusion of the game retired from football.

This is the fifth season in a row that the Ravens have made it to the playoffs, led by Coach John Harbaugh, and SB XLVII MVP Quarterback Joe Flacco. It's the team's first Lombardi trophy since 2000. Their victor tonight made them the only team left in the NFL to have never lost a Super Bowl in multiple appearances.

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Iran hedges on nuclear talks with six powers or U.S.

MUNICH (Reuters) - Iran said on Sunday it was open to a U.S. offer of direct talks on its nuclear program and that six world powers had suggested a new round of nuclear negotiations this month, but without committing itself to either proposal.

Diplomatic efforts to resolve a dispute over Iran's nuclear program, which Tehran says is peaceful but the West suspects is intended to give Iran the capability to build a nuclear bomb, have been all but deadlocked for years, while Iran has continued to announce advances in the program.

Iranian Foreign Minister Ali Akbar Salehi said a suggestion on Saturday by U.S. Vice President Joe Biden that Washington was ready for direct talks with Iran if Tehran was serious about negotiations was a "step forward".

"We take these statements with positive consideration. I think this is a step forward but ... each time we have come and negotiated it was the other side unfortunately who did not heed ... its commitment," Salehi said at the Munich Security Conference where Biden made his overture a day earlier.

He also complained to Iran's English-language Press TV of "other contradictory signals", pointing to the rhetoric of "keeping all options on the table" used by U.S. officials to indicate they are willing to use force to keep Iran from obtaining a nuclear weapon.

"This does not go along with this gesture (of talks) so we will have to wait a little bit longer and see if they are really faithful this time," Salehi said.

Iran is under a tightening web of sanctions. Israel has also hinted it may strike if diplomacy and international sanctions fail to curb Iran's nuclear drive.

In Washington, Army General Martin Dempsey, the top U.S. military officer, said in an interview broadcast on Sunday that the United States has the capability to stop any Iranian effort to build nuclear weapons, but Iranian "intentions have to be influenced through other means."

Dempsey, chairman of the Joint Chiefs of Staff, made his comments on NBC's program "Meet the Press," speaking alongside outgoing Defense Secretary Leon Panetta.

Panetta said current U.S. intelligence indicated that Iranian leaders have not made a decision to proceed with the development of a nuclear weapon.

"But every indication is they want to continue to increase their nuclear capability," he said. "And that's a concern. And that's what we're asking them to stop doing."

The new U.S. secretary of state, John Kerry, has said he will give diplomacy every chance of solving the Iran standoff.

THE BEST CHANCE

With six-power talks making little progress, some experts say talks between Tehran and Washington could be the best chance, perhaps after Iran has elected a new president in June.

Negotiations between Iran and the six powers - Russia, China, the United States, Britain, France and Germany - have been deadlocked since a meeting last June.

EU officials have accused Iran of dragging its feet in weeks of haggling over the date and venue for new talks.

Salehi said he had "good news", having heard that the six powers would meet in Kazakhstan on February 25.

A spokesman for EU foreign policy chief Catherine Ashton, who coordinates the efforts of the six powers, confirmed that she had proposed talks in the week of February 25 but noted that Iran had not yet accepted.

Kazakhstan said it was ready to host the talks in either Astana or Almaty.

Salehi said Iran had "never pulled back" from the stuttering negotiations with the six powers. "We still are very hopeful. There are two packages, one package from Iran with five steps and the other package from the (six powers) with three steps."

Iran raised international concern last week by announcing plans to install and operate advanced uranium enrichment machines. The EU said the move, potentially shortening the path to weapons-grade material, could deepen doubts about the peaceful nature of Iran's nuclear program.

Prime Minister Benjamin Netanyahu said on Sunday that Israel's mission to stop its arch-enemy from acquiring nuclear weapons was "becoming more complex, since the Iranians are equipping themselves with cutting-edge centrifuges that shorten the time of (uranium) enrichment".

"We must not accept this process," said Netanyahu, who is trying to form a new government after winning an election last month. Israel is generally believed to be the only country in the Middle East with nuclear weapons.

(Additional reporting by Myra MacDonald and Stephen Brown in Munich, Dmitry Solovyov in Almaty, Yeganeh Torbati in Dubai and Jim Wolf in Washington; Editing by Kevin Liffey and Will Dunham)

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Sentimentality scoops Super Bowl ads

WASHINGTON: Unabashed sentimentality took the unofficial Super Bowl trophy for advertising brilliance on Sunday, with draft horses and pickup trucks both putting a lump in America's collective throat.

Budweiser's touching pocket narrative of an equine farmer reunited on the streets of Chicago with the Clydesdale he nurtured from birth for the beer's signature draft horse team was a run-away hit with viewers and critics alike.

New York ad agency Anomaly married the heartwarming imagery with singer Fleetwood Mac's sorrowful "Landslide" for the 60-second spot that went to invite a real-life newborn Budweiser foal via the brewer's Twitter account.

USA Today said the Budweiser ad took first place in its online reader-voted Ad Meter survey of Super Bowl commercials.

"Weepy, sentimental, nostalgic," wrote Kim Wheaton of Advertising Age in an instant analysis of the night's 50-plus commercials on the industry journal's website (www.adage.com).

"I don't care. This is everything I want from a Budweiser Super Bowl spot."

Viewers were still going onto Twitter to admit to shedding tears when Ram, the pickup division of Chrysler, weighed in a few minutes after Budweiser with a solemn ode to rural America created by Texas ad agency Richards Group.

It married spectacular photography of the Great Plains with late conservative broadcaster Paul Harvey's 1978 essay "So God Made a Farmer" -- and never revealed until the final few seconds that it was selling a truck.

"From the second it started to the last frame, I sat silent and mesmerised," tweeted Rick Liebling, an expert on the relationship between culture and creative advertising at New York ad agency Y&R.

Patriotism figured in another Chrysler spot, this time for Jeep, which celebrated the homecoming of American soldiers from Afghanistan.

The Super Bowl is the single most watched event on US television, easily pulling in more than 100 million viewers, and this year CBS was selling 30 seconds of ad time for as much as US$3.8 million.

But big-budget advertisers' best-laid plans to generate and sustain social media buzz got waylaid by the 34-minute partial blackout that hit the Superdome in New Orleans in the third quarter of the game.

That freak incident got people tweeting about the blackout instead of the ads, although Oreo made the most of the moment with an Instagram of its iconic cookie and the slogan: "You can still dunk in the dark."

While Pepsi indulged in the luxury of its spokeswoman Beyonce performing the half-time show, Coca-Cola invited viewers to go online and select the ending of its commercial, a Technicolor race through the desert for a bottle of Coke.

The winner climax -- the bus-driving showgirls in pink won out over the cowboys and the bikers -- was aired just minutes after the Baltimore Ravens' victory over the San Francisco 49s.

Many of Sunday's ads were released in the days leading up to the Super Bowl, including one from Volkswagen that some thought "racist" for depicting a cheerful Beetle-driving white office worker speaking in a Jamaican accent.

With Apple sitting out this year's game, the field was clear for Samsung, its arch rival in the smartphone market, to declare itself "the next big thing" with wise-cracking Seth Rogan and Paul Rudd plus a LeBron James cameo.

Fellow comedienne Amy Poehler managed to fit herself into a front-loading washing machine for electronics retailer Best Buy, while Israeli swimsuit model Bar Refaeli made out with a ruddy-faced geek named Walter for GoDaddy.com.

"That was disgusting," was one typical reaction on Twitter to the latter, but the website hosting service had nothing to complain about -- the backlash only helped get its #thekiss hashtag trending for a good part of the first quarter.

-AFP/fl

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How Oreo created the tweet that won the Super Bowl

This ad, included in a tweet from Oreo, won the Super Bowl Sunday night.

(Credit:
Oreo)

Anyone watching the Super Bowl this evening saw a great game -- and one of the greatest embarrassments in pro sports history: a power outage that halted play for a full half hour.

As the eventual champion Baltimore Ravens and the San Francisco 49ers -- and tens of thousands inside New Orleans' Superdome and millions watching on TV -- waited, Oreo came up with an idea so brilliant and bold that it out and out won the night.

"Power out? No problem," the tweet read, along with a hastily-put together image of an ad showing an Oreo and the brilliant tag line, "You can still dunk in the dark."

The tweet caught fire, and as of this writing had been retweeted 13,734 times.

So how did the cookie company act so fast, and get so many talking -- all with minimal time available, and negligible expense?

While CNET reached out to Oreo in search of the answer, it was Buzzfeed that got the scoop. Apparently, it was the very quick thinking of the company's agency, 360i:

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes."

Oreo had already aired a solid TV ad with their "Cookie or Creme" spot. But they were ready to capitalize on social media as well when the lights went out.

"The big question is, what happens when everything changes, when you go off script?," Hofstetter said. "That was where it got fun."

The key? Having OREO executives in the room, and ready to pull the trigger.

Other brands, of course, took to Twitter -- and Twitter's video service, Vine -- during the blackout.

Some examples:

Calvin Klein used Vine to tempt some fans with a buff male model working out:

And Tide tried to convince people it could help them with their laundry:

All told, the Super Bowl was yet another big win for Twitter. According to the official Twitter blog, there were more than 24.1 million tweets about the game, the ads, and the halftime show. But no matter how good the game itself was, the peak of interest on Twitter came during the blackout, when there were 231,500 tweets per minute, and during Beyonce's halftime show, when 268,000 tweets per minute marked the end of her show.

As for actual football? The top moment was the kickoff for a touchdown by the Ravens' Jacoby Jones, which compelled 185,000 tweets per minute, a tad more than the 183,000 tweets per minute that came when the Ravens sealed the deal.

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